The NHL Winter Classic® is one of the greatest spectacles in all of sports. A true bucket list event. A New Year's tradition, where one city is awarded this event that honors hockey's outdoor origins in an awe-inspiring setting reimagined and transformed for the NHL. It's a party to ring in the new year and welcoming to all audiences.
The first special game of 2023 conveniently landed in the city of a classic NHL roster such as Boston Briuns. The team that owns 6 stanley cups faces a direct rival, Pittsburgh Penguins.
My participation in this event has been for the social network @NHLEurope, making content about the European players in both teams, content related to the history of the teams and past winter classic events.
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A special thanks to the entire NHL Events Staff, NHL Creative Services Department, and all of our valued Partners and Vendors for making the 2023 Winter Classic Game a huge success.
Brian Jennings, Executive Vice President, Marketing and Chief Branding Officer
Paul Conway, VP of Creative Services
Greg Mueller, NHL Design Director
Brand Identity, Look Tools Kit, Brand Standards Guide, Collateral, Environmental
